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physical activity. In January 2011, Sarah assumed the role of Gatorade President North America and Global Chief Marketing Officer, sports nutrition for Pepsico. In this role she has responsibility for the entire Gatorade business in North America and leads the development of the brand on a global scale, including the launch of Gatorade's G Series in several markets in 2011. Beyond the interest of Gatorade, Sarah supports the advancement of women's sports and leadership worldwide through her involvement as a trustee of the Women's Sports Foundation. As an active member of the World Class New Zealand Network, Sarah also remains committed to helping New Zealand's development, international competitiveness and economic growth. Throughout her career Sarah has been recognised for her numerous achievements. Her most recent honours include being named in the top 40 Under 40 lists by the Sports Business Journal (2009 and 2011), Sports Goods Business (2010) and Crain's Chicago Business (2010). She was also named among Forbes Magazine's "Most Powerful Women in Sports" (2009), Ad Age magazine's Women to Watch (2010) and most recently was named in the 40 under 40 list for 2012 by the Sports Business Journal. Yet when asked what her proudest moment has been she fondly reflects on the previous weekend when she took her children away to a skill hill in Wisconsin. "Seeing them having the exhilaration of achieving something like the basics of skiing – I can't put into words how good that feels." Today Sarah and her husband, former Queenstowner, Liam Robb O'Hagan and their three children Sam, 7, Joe, 5, Gabby, 3 are based in Wrigleyville, Chicago – the home of the famous Wrigley Field baseball stadium. "I've now lived in four states throughout the US, and other than the brutal weather it is a fantastic city. It reminds me of home in that it has a big city feel, but because it's the mid-west people are very down to earth and friendly." With her main focus being Latin America, Chicago forms a good base especially with the bulk of her time spent in New York and Los Angeles. "I was shocked to find when I did my taxes that I spent 50 percent of my time out of Chicago. It's more difficult to take the family along with her oldest child now in school. "I'm a big believer in them seeing the world like my parents did with us. I'm very lucky to have grown up in a family where my parents moved from New Zealand to London with four kids under the age of 10 when I was three-months-old. My parents were very courageous people who explored and I love that we were raised that way. It never occurred to me not to venture overseas. I definitely would encourage young New Zealanders to do the same. It gives you a broader perspective." IF YOU COULD CHANGE ONE THING ABOUT YOUR ROLE WHAT WOULD IT BE? "I would figure out a better way to have more of a divide between on-work time and off-work time. In today's connected world you may be at home for the same hours our parents used to be but you're always on. Thinking about work interrupts your family experience." 3. If You Let Me Play - Nike 4. Austin Powers 'The Spy Who Shagged Me' and their Virgin Shaglantic Campaign – Virgin Atlantic 5. Think Different - Apple Sarah "couldn't do it without" Liam, who worked previously as an internet producer for foxsoccer.com, holding down the fort as a stay- at-home dad. "I lived in the States for 10 years without finding an exotic man from overseas. Then I come back here for a wedding and there he was. Raising kids with a Kiwi makes things so much easier – having the same values, etc." Seventeen years later Sarah proudly retains her 'Kiwi' accent, although now that her children have begun 'correcting' her she is beginning to pick up the twang a lot more. "As much as I am an American citizen I will always be a Kiwi, but it's hard to imagine living in New Zealand given the breadth of my career. I would love to come back here one day but I don't see it happening in the next 10-15 years. There are people who do these international lifestyles but I think it's too taxing – especially with raising a family. I don't think I could balance the career and the life I have now if I lived here." Nakita Ardern www.gatorade.com. All images provided by Gatorade. SARAH'S TOP 5 FAVOURITE MARKETING CAMPAIGNS OF ALL TIME 2. Obama for America - 2008 Presidential campaign 1. Win From Within - Gatorade www.hermagazine.co.nz | 25