essential tool kit
Youtube You know all about YouTube: More than
Facebook Facebook is a social utility that connects
people with friends and others who work, study and live around them.
How can Facebook help your business: Because of the large number of
users visiting this social platform, many businesses have turned to Facebook as a way to connect to potential customers. This can be done with a Facebook Fan page. A Facebook Fan Page audience consists
of 'Fans' who elect to receive updates about your business that appear on the user's 'wall'. With fans viewing their 'wall' several times a day it is certain your message will get across.
www.facebook.com
100 million videos viewed each day, tens of millions of unique visitors, one of the top sites on the Internet and so on. How Youtube can help your business: You can do so much more with
Youtube then adding your latest television commercials. Youtube can be especially useful for officeless companies to provide presentations and training programmes to your workforce. Does your help desk get repeat calls from users requesting assistance on the same problem? Videotape the correct steps to solve the most common problems, and build up a bank of self-help videos for users to check first. And how about recording events like product launches to share with your customers and staff who couldn't make the event.
www.youtube.com
Twitter Twitter is essentially instant messaging made available to the public.
How can Twitter help my business? There are three big advantages of Twitter:
1) Get great insight from a range of people with questions you ask, 2) Get plenty of traffic with little effort, and 3) Sit back and let people on Twitter spread your message to new places. There are also some great business relationships you can build on Twitter if you follow the right people. Twitter has a whole world of available
support applications you can employ to gain the most of the service for your business. TwitterFox: This Firefox web browser
plugin allows you to view Tweets within your web browser (in a popup menu). This is very handy and eliminates the need to constantly go to Twitter.com. TweetLater: This powerful service allows
you to schedule tweets (much like you would schedule emails). Another very powerful feature is the ability to receive email digests of keyword activity in the Tweetosphere. This allows you to join a conversation or track topics and trends. Ping.fm: If you have accounts with many
services, such as LinkedIn and Facebook, this amazing site allows you to post updates across ALL of your social media sites in one single step.
www.twitter.com
Pinterest Pinterest is a virtual pinboard that lets
you organise and share all the beautiful things you find in your life. People use pinboards to plan their weddings, decorate their homes, and organise their favourite recipes.
How this can help your business: One word: crowdsource. Ask fans of
your brand to pin pictures of themselves with their favourite product of yours and tag you, then you can repin those photos on to a VIP board. This will give a shout-out to these fans and show potential customers that your current users really like using your product, as well as showing you what your consumers are wanting.
www.pinterest.com
ESSENTIAL
With new avenues of social media being thought up daily here are our top picks and how they can improve your business.
16 | www.hermagazine.co.nz
