crowd sourcing [kroud-sawr-sing]
The act of taking a job traditionally performed by a designated agent and outsourcing it to an undefined, generally large group of people in the form of an open call.
Keeping its options open LeadsMarket.com wanted to create a great working atmosphere for its
team in their new office, but was not sure which interior designer to hire for the job. Instead of hiring one interior designer, LeadsMarket.com decided to crowdsource the interior design using Arcbazar.com. LeadsMarket.com's office design contest received 21 unique interior design concepts from 21 different designers around the world. Top three
designs and other notable entries can be viewed at on.fb.me/ABoYd5 Source: Arcbazar.com
This is what a crowdsourced bike looks like
This combination bike and scooter is nominally the work of 'fancy pants' designer, Philippe Starck, but that's partly because 'everyone in Bordeaux, France' doesn't have as much label cachet. Before Starck got his hands on the brief for the bike, which will be part of Bordeaux's bikeshare system, the city authority solicited comments from more than 300 citizens on how their ideal bike would look and function. The result is a bike you can pedal or scoot like a scooter, because of the need for an easy transition between biking and walking, presumably when moving from roads to pedestrian areas.
1st Prize Laszlo Nagy, Hungary
Since this is part of a public transportation push, it makes perfect sense to use crowdsourcing to help navigate the bike's design.
Peugeot will manufacture the bike, and hopes to have 3,000
"Don't tell me, show me," says de la Renta. Fashion designer, Oscar de la Renta has launched a digital inspiration board.
The Board lit up in February and will stay live until May with de la Renta able to view submissions – via a 27-inch screen that will sit in his office – such as images or videos, to a dedicated website. This crowdsourcing initiative will help inspire his upcoming Resort line. Visitors to the site will be able to share
submitted content via Facebook, Twitter and Pinterest pages. Source: brand-e
on the streets for the Bordeaux bike-sharing programme. Source: Forbes.com
The Victors & Spoils of Crowdsourcing
Victors & Spoils boasts the reputation of the world's first creative (ad) agency built on crowdsourcing principles. Their unique approach to advertising has won them numerous reputable clients. Check them out www. victorsandspoils.com
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