Sarah Larnach
"It's hard to wrap my head around all the different avenues that I need to be posting on, blogging, tweeting, etc., but it is so beneficial for the interest and feedback I get for my work."
by director, Michel Gondry (infamous for such music videos as Gimme Shelter by The Rolling Stones and Walkie Talkie Man by Steriogram and feature films The Green Hornet and Eternal Sunshine of the Spotless Mind). "To go from just starting out to working in such an amazing studio,
I felt out of my depth but truly blessed. I'm so proud of the end result and to be associated with it." Sarah now plans to take a few months off to travel to England for the launch of the new Ladyhawke album. Sarah is consciously aware that she is her own brand, and consequently must maintain appearances in the industry she has earned notoriety in. "I'm aware of what I'm representing when I go out and meet people
socially. Without deliberately doing so I get work out of my social life."
That social life includes the many avenues of social media that Sarah
reserves 30-60 minutes a day for. "It's hard to wrap my head around all the different avenues that I
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need to be posting on, blogging, tweeting, etc., but it is so beneficial for the interest and feedback I get for my work. I put my email address up on my blog and I get emails from students from all around the world asking questions or telling me that they like my work. It also brings me sales. I easily get as many from people buying through links on my blog as I do through my gallery representation in Australia." "Sometimes it feels like I have two full-time jobs," she continues.
"It's a good day when I get to go out for lunch. I'm so busy that I turn away more work than I take on – I'm quite picky. And it's the same with collaborations with clothing companies." Sarah has aligned herself with Element; a skateboarding and surfing company that have an international team of artists. Sarah was nominated for an Aria for Best Album Artwork in 2010.
Although she didn't win, to be nominated was a "huge honour". Also in 2010, Sarah was one of two artists to have their work featured on over 20 million Becks beer bottles in an annual artist series in the United Kingdom and Europe. Represented by internationalrescue.com
