Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.
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MyVisibility Business is my One woman's strong sense of self-belief is the foundation of a successful company where the modus operandi is minding other people's business. IT WAS 1996 WHEN Julia Hartley Moore quietly began investigating the private lives and public lies of spouses under suspicion. Her company Arbeth & Co., Limited now plays a major role in bringing all truths to the surface, not only in cases of infidelity but also in fraud, missing persons, birth parent searches and employee malpractice. As a female with no police background, Julia's entrance onto the scene disturbed the historical contour of a male-dominated industry. "I had a meeting with a couple of private investigators because I thought I should probably find out a bit about the industry," recalls Julia. "I was just told blankly that I couldn't do it – you had to have a police background. To this day I'm not particularly recognised amongst the other guys out there. But then it just goes to show if you're determined and you believe in yourself then you can do anything, because it wasn't easy." As with any new venture, Julia's challenge was to bring attention to her business, an ironic concept given the type of work she undertook. "There are a lot of private investigators out there," she admits. "But being a girl – and it doesn't hurt to be a bit glam – I got noticed, and I used every bit of advertising as my marketing. Whereas again I was told you can't do this, you can't do that, I thought if you're clever and structure your business around it you can do anything. My visibility is my business." At the time some people questioned the future of a private investigator who had just blown her cover. However, it was a deliberate move by Julia, who made business decisions that allowed her to continue being in the public eye. Concentrating on other areas such as negotiations and extortion, Julia hired ex-police to take over the surveillance work. Julia's television series, Private Investigators then hit the small screen, and over the past 15 years she has made many other local and international appearances on television and radio, and as a motivational speaker. Julia also adds 'author' to her armoury, writing the best sellers Julia Moore P.I., Infidelity: Exploding the Myths and Suddenly Single. Being told 'you can't' or 'you shouldn't' has been a recurring theme throughout Julia's life, a theme that in each case has only strengthened her resolve to prove otherwise. Julia was launched into motherhood with the birth of her daughter at the age of 15, followed swiftly by marriage and twin girls at 16. Girls at that time were rarely allowed to keep their babies born out of wedlock, and Julia was again told she couldn't raise her own child. "But I was thinking, 'how do you know I can't?' I think I can, and I did. I've just always known that when I've heard 'I can't' I've certainly known I can. It's really having that self-belief, that's what you need." Growing up Julia's childhood was filled with the influences of her parents, who remained a strong source of strength through those tough early times. "They were wonderful, wonderful people who encouraged me to always do whatever it was I wanted to do. They always told me I could do anything as long as I put my mind to it." HER MAGAZINE | February/March 2012 | 21