Issue link: https://viewer.e-digitaleditions.com/i/213828
WELCOME Welcome to Industry Focus: Franchising, Westpac's magazine for the franchising sector We are excited to bring you the first edition of Industry Focus: Franchising, a publication that brings important issues and trends for the sector to the forefront. First up, you'll find key news highlights for franchising, including details about McDonald's Australia's latest drive for new franchisees and the updates to their already hugely popular dining format. There's also tips for your business' success and statistics about the use of online technology in franchise businesses. Expanding on this tech uptake, we catch up with Domino's CEO Don Meij. He says Domino's profit has grown exponentially since the company wholly embraced digital technology—and other franchises would do well to jump on board. For franchises that are considering an international expansion, our second feature is a must-read. The founder of Jetts Fitness, Brendon Levenson, shares his experiences of moving his gym empire into Europe and, in the near future, Asia. We also discuss how franchisees can take measures to better manage, and ultimately reduce, their input costs by looking at KFC as a case study, supported by research from the Davidson Institute. Last but not least, we chat with Faith Manning, Manager of Franchisee Recruitment and Leasing for Esquires Coffee, about Westpac's accreditation process. Esquires Coffee recently gained accreditation through Westpac, a vital step for any growing franchise looking to secure funding. As always, Westpac is committed to the sector and we look forward to supporting your franchise through the different stages of your business development. So sit back and enjoy this issue of Industry Focus: Franchising. Jason Roach National Head of Franchising Westpac Retail and Business Banking Franchising • Issue 1 1