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Her Magazine June July 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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10WORST CAR NAMES OF ALL TIME! While some cars are given suitable names, such as the curvy Volkswagen Beetle or the extremely fast Ford Mustang, not all cars are as fortunate. We reveal the 10 worst car names of all time. Mohs Ostentatienne Opera Sedan (1967-75) A bizarre name for an equally bizarre-looking car. Zimmer Quicksilver (1984-88): Quicksilver, meaning mercury, which when exposed to can cause all sorts of neurological problems. Possibly not the best choice in names. Studebaker Dictator (1927-37): Naming a car after an undemocratic, authoritarian head of state seems more than a bit weird. Geely Beauty Leopard (introduced in 2003): The car itself is a relatively non-descript Chinese compact whose only claim to fame is that it sported the world's first in-car karaoke machine. Mitsubishi MAUS (Mini Active Urban Sandal) (1995): It's no wonder this micro compact concept car flopped. and the word from the automotive industry is that in some European countries, fully self driven smart vehicles will be on the roads within a decade! Being one who celebrates technology, I have no problem with the introduction of all of these excellent developments. I do react negatively however to the self driven car I mention above. From a driving purist's perspective, if you're not driving a car then you're on a bus! To have self driven cars on our roads just seems so wrong to me. However, I guess for most of us we already trust our vehicles implicitly. Seldom would we imagine a serious failure from our cars that would lead to us losing our lives. The fact that technology is challenging how we think, how we act and even our beliefs, does lead me to believe that anything is possible. And this brings me nicely back to the Ford's new 'Kuga'. Given the imminent future world we are about to live in, where cars will possibly be driving us, car makers will need to think just a little harder about naming their new models. If I am to jump into a car in the future that will 'drive' me, there is no way I want it to be called Kuga! I don't know about you but car names like Protector, Navigator and Compass would be much more appropriate. Toni Marshall Isuzu Mysterious Utility Wizard (1991-2004): Marketed as the "Amigo" or "Rodeo," outside of Japan, which are much more preferrable names. Honda That's (2002-07): A tiny urban car built in Japan for the home market. Honda's rationale for the name was that they wanted people to see the car and exclaim, "That's it!" Mitsubishi Delica Space Gear (1994-2007): The "Space Gear" part likely refers to the chubby minivan configuration of the vehicle. Datsun Fairlady (1959-70): Nissan named its sporting roadster after the musical "My Fair Lady," thereby alienating at least 50 percent of the market for the car. Mazda Bongo Friendee (1995-2005): A nutty name for a rather nondescript minivan. Source: www.foxnews.com www.h e rmagaz in e .co.n z | 41

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