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The top fictional and influential characters of all time. Here are four fictional and folkloric figures who have helped shape our world: BARBIE CREATED BY: Ruth Handler (cofounder of Mattel) FIRST APPEARANCE: 1959 AREAS OF INFLUENCE: Barbie teaches kids lots: what a woman could wear and look like (an unrealistic and controversial ideal) and what she can do with her life (own a dream home, be an astronaut). She's also a branding powerhouse, an object of desire for collectors and—as pointed out by the '90s band Aqua in their song "Barbie Girl"—shorthand for a vision of bland, plastic perfection. ROMEO AND JULIET Vote for me A Forbes.com poll conducted in 2007 found that respondents said they would react favourably to a political endorsement by Oprah Winfrey, Tom Hanks, and George Clooney, and negatively to an endorsement by Donald Trump, Rosie O'Donell, or Madonna. In 2008, Oprah Winfrey campaigned for Barack Obama, her first time ever supporting a political candidate. There was a lot of media speculation over what affect her endorsement would have in the political ring. Barack Obama won the 2008 Presidential election, beating rival John McCain. While there were many factors that contributed to his win, economists at the University of Maryland, conducted a study in which they found that Oprah's endorsement garnered Obama over a million votes and may have been the deciding factor in the election. www.examiner.com RED CARPET SECRETS Many celebrities are paid to wear designer garments on the red carpet. It is the optimal arena to display the latest fashion trends. Charlize Theron, for example, is a brand ambassador for Dior so it is likely her exquisite figure will be showcasing the fashion houses' most sought after garment. This is simply another form of advertising, and brands pay big bucks for that kind of exposure. The recession had little effect on the ritual of celebrity gifting. People are very interested in what celebrities wear - from chain store brands to the luxury big ticket items. American chain brand, Express sent a little striped dress (valued at $49.90) to a bunch of celebrities, and the celebrities wore it, and they styled it in lots of different ways and these pictures started to surface. Express has over 600 stores, and that dress sold out in every single one of their stores - 10,000 units. Source: www.nbcnewyork.com CREATED BY: William Shakespeare FIRST APPEARANCE: Romeo and Juliet (written c. 1595) AREAS OF INFLUENCE: Their story—a family feud that could have been broken by the power of love, a tragic ending—has influenced fine art and pop culture (West Side Story, for one). Their words have influenced our language, from "parting is such sweet sorrow" to "what's in a name?" to "tempt not a desperate man." CASSANDRA CREATED BY: Greek mythology FIRST APPEARANCE: 8th century BCE or earlier AREAS OF INFLUENCE: The daughter of King Priam and Queen Hecuba, Cassandra is blessed with a beauty so radiant that she attracts the attentions of a god. Apollo, determined to bed the fair maiden, gives her the gift of prophecy. When the girl rebuffs his advances, the offended deity places on her a brilliant curse: she would keep her ability to look into the future, but no one would ever believe her prognostications. Her name has come to describe any prophet of doom whose timely message is — with dire and unfortunate consequences — roundly disregarded. BUFFY THE VAMPIRE SLAYER CREATED BY: Joss Whedon FIRST APPEARANCE: Buffy the Vampire Slayer (movie, 1992) AREAS OF INFLUENCE: The smart and sassy Buffy the Vampire Slayer brought real depth to television for teens (and adults) and, before its heroine dusted her last baddie, did a whole lot more. Buffy provided the mould for a feminist action hero who spoke in snappy one-liners (which some believe helped shape modern slang) and thought certain vampires, ones with souls, were sexy. Mega-fans who have brought an academic eye to Buffy also helped shape the way pop culture and academia can interact. Source: entertainment.time.com WHO'S WHO 2013 35