Her Magazine

Her Magazine June July 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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:girl power business GIRL POWER BUSINESS IN BRIEF Madame Tussauds A strong, forward-thinking and business-minded woman lies behind the creation of Madame Tussuads wax museums. With eight locations world-wide, this name has been recognised for more than 200 years. Born in France in 1761, Marie Grosholtz learnt her wax-modelling skills from a doctor who also made life-size wax figures. The doctor opened a museum in 1770 exhibiting his life-size models which became very popular. Marie went on her own art journey before returning to the museum and inheriting the exhibition after the doctor passed away in 1794. Marie married Francios Tussaud in 1795, she left France in 1802 and moved to England without her husband. Her two sons joined her and she never returned to Paris or ever saw her husband again. Madame Tussaud toured every major city in Britain with her collection for 33 years. In 1835, she setup a site in London not far from where the current exhibition lies on Baker Street. Her last piece of work was a self-portrait which she did eight years before she died at the age of 89. Her two sons and grandchildren continued the business and today the Merlin Entertainments Group operate the attraction with locations in London, Amsterdam, Hong Kong, Las Vegas, New York, Shanghai, Washington D.C. and Berlin. Source: www.madametussauds.com THINK LIKE A Woman Women work a little harder, they are more loyal and stick with things a lot longer! These are comments from one male boss in the US workplace where they are predicting a trend in women becoming the majority in the workplace. Men are being encouraged to try think like a woman - not act like a woman but think like one. This is because women are succeeding more in the workplace than men. Four out of five jobs lost in the US current recession belong to men; it is now being named the 'he-cession'! Source: www.menshealth.com 116 | www. h e rmagaz i n e . c o. n z WOMEN ON THE RISE! Women use social media more than men, represent more advertising inventory, more content creation and have more engagement overall. Media is a 'new currency' in today's digital world. It may be the first time technological innovation has aligned the marketplace with female norms. Here are three tips for how women in business can utilise their inner girl to achieve success: 1. Be your own media engine – work from the ground up and generate your own media presence. Women already know how to function as small media engines as they actively participate in social media. All you need is the internet and you're away! 2. Collaborate to grow your audience – view organisations and people that have similar values as friends instead of competition. Offer your hand and suggest you help each other, come together to make things work. The modern economy is driven by social media, it is important that we collaborate as women instead of conquer like men. 3. Ask for help – one of man's biggest weaknesses is asking for help. They see it as a weakness but we women should see it as a strength. Be independent, bold and ambitious but also understand that you can't do everything on your own and you don't have all the answers. Source: forbes.com

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