Her Magazine

Her Magazine June July 2013

Her Magazine is New Zealand’s only women’s business lifestyle magazine! Her Magazine highlights the achievements of successful and rising New Zealand businesswomen. Her Magazine encourages a healthy work/life balance.

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:flower power Flower POWER Thinking about a career in the flower industry? We look at the different stages of the flower market • Growers: If you have a mind for science then becoming a grower of flowers could be the job for you. With a background in horticulture (the study of plants) growers need to understand things like proper temperatures, seasons for growing (and the different types of flowers in each season), maintaining healthy soil and sustaining the life and health of flowers. • Distributors: This is for the business-minded. Sometimes distributors are merchants selling to other florists or they can distribute directly to the public. Whichever way they prefer to do business, distributors should have an understanding of costs, markup and marketing as well as being familiar with the floral industry. • Designers: When you think of a florist, this is probably what you think of. The front-of-house boutique shop workers with a creative flair that piece together all the flower arrangements we love to buy. Designers need a sound knowledge about flowers and plants, know how to care for and cut them and know how to design and arrange them. Source: Wanda Starr Flower Meanings In Victorian times, certain flowers had specific meanings because of a limited flower selection and people used symbols and gestures to communicate. Below is a list of historic meanings of flowers which has been compiled from a variety of different sources. FLOWER MEANING 1. Camellia 2. Freesia 3. Daffodil 4. Delphinium 5. Daisy 6. Heather 7. Iris 8. Lilac 9. Orange blossom 10. Orchid 11. Poppy 12. Pink rose 13. Sunflower 14. White tulip 15. Violets 16. Yellow carnation 17. Geranium 18. Jasmine 19. Red rose 20. White rose Graciousness Spirited Chivalry Boldness Innocence Solitude Inspiration First love Fertility Delicate beauty Consolation Friendship Adoration Forgiveness Faithfulness Cheerfulness Comfort Grace and elegance Love and passion Purity and innocence Source: www.aboutflowers.com 94 | www.h e rma gaz i n e . c o. n z

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