George Magazine

2012 l 2013

George is the magazine for St.George Bank’s corporate customers. Aimed at executive-level readers, it features customer case studies, news, articles on emerging business and management trends, product information, lifestyle features and more.

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MORE AND MORE LEGISLATION IS GOING TO BE NEEDED TO PROTECT COPYRIGHT IN THE EVER-CHANGING WORLD OF DIGITAL TECHNOLOGY. large-scale peer-to-peer piracy of copyright-protected material across the iiNet network. The ruling against the film-makers raises great concerns for Australian businesses, particularly with the development of the National Broadband Network under way. ISPs stand to make substantial profits from the network, with equally substantial risks for businesses intending to make copyright-protected material available in the digital space. "More and more legislation is going to be needed to protect copyright in the ever-changing world of digital technology," Banki says. He recommends that "all businesses need to be mindful of how much they make their copyright- protected information or assets available online or in a digital format". Getting professional advice to protect copyright in global territories has never been more important. In July 2012, Apple settled its trademark dispute with Proview Shenzhen, paying $US60 million to take back the iPad name in China and start selling the third generation of the tablet in its fastest-growing market. And the dust is yet to settle from the pro-Apple judgment in its patents case against Samsung. Hands across the water With changes in technology and jurisdiction, the long arm of the law is reaching us from abroad as well. 40

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