heroes
RICHARD BRANSON It's not what you do, it's the way that you do it
Billionaire entrepreneur and best-selling author Sir Richard Branson has become the guiding light to many aspiring business owners. He thrives on adventure and his business philosophy entails great customer service, defining and growing the business brand, and taking risks. Damien Morgan says: "With Branson it's about culture. It's much less about what
he does—he has 280-odd businesses that include everything from bottled water to airplanes. It's about how he does business, which he calls branded venture capital; it's about the 'Virgin way'. It's about the way the customer engages, it's about consistency and it's about maintaining those brand values such as value for money and quality."
george.heroes 23
A BUSINESS HAS TO BE INVOLVING, IT HAS TO BE FUN, AND IT HAS TO EXERCISE
YOUR CREATIVE INSTINCTS.
