welcome
Welcome to our latest issue of george!
Heading into 2014, our number one objective in business banking
is to evolve with our customers and stay ahead of the market. That's
why this edition is themed around ethics and expertise.
We want to help you achieve your plans for growth in the future,
while helping bring confidence back into the national economy.
In the following pages you'll find stories that seek to give you the
business knowledge you need to succeed, from what it takes to be
an effective board member to how organisations can better fulfil
their potential by utilising available research.
If you're looking for ways to boost engagement levels among staff,
the key might be in creating a sleeker, more efficient workspace.
If you're looking to grow client engagement, on the other hand,
read about why social media is the silver bullet to attracting new
customers and retaining old ones.
Interacting with customers digitally is proving to be an increasingly
valuable alternative to the traditional face-to-face way of doing
business. In fact, digital, and the mobility that comes with it, are two
factors transforming our business. For example, we've introduced an
innovative model called 'Business Connect', which gives you video
access to our best business bankers whenever it suits you.
Our cover story this issue is all about Carolyn Creswell, the
founder and Managing Director of Carman's Fine Foods who
was named Australia's Business Woman of the Year for 2012.
For further inspiration after reading Carolyn's story, turn to page
46 to understand why ethics is playing such an important role in
business courses today.
Phillip Godkin
General Manager
St.George Business Banking
george.welcome
1
PHILLIP GODKIN,
GENERAL MANAGER,
ST.GEORGE BUSINESS
BANKING
