Issue link: http://viewer.e-digitaleditions.com/i/131994
advertorial Cartoon connection Siemens takes a superhero approach to explain pressure sensors. With the release of its new and improved range of pressure transmitters, Siemens has launched an online campaign featuring a comical 'superheroes' video interpretation of each new type of measuring equipment in its SITRANS portfolio. The plot starts with a plant manager feeling a bit 'under pressure', followed by a team of specialists – a James Bond-style character impersonation of pressure transmitters – entering the scene to handle 'hazardous areas'. The animation goes on to introduce several other pressure transmitters in the guise of different superheroes, in a clever mix of geek sub-culture and engineering digest. While the four-and-a-half minute YouTube clip is an entertaining feast for plant managers and engineers, it makes light work of understanding the exhaustive range of benefits each instrument has to offer. But overall, it results in insightful appreciation for the pressures plant managers are under, especially at mission-critical plants such as those of the oil and gas industry. Every pressure transmitters end-user will debate about whether precision, accuracy, speed or longterm stability is more important in performing crucial tasks within a plant. But for the first time, Siemens has responded to all these priorities in its new range of pressure transmitters. As a result, the SITRANS portfolio of pressure transmitters has doubled its available measuring ranges, which has opened up new opportunities across a wider variety of applications. As in most good stories, there must be a natural superhero in Siemens' one. The SITRANS P500 assumes this role, being a cost-saving, user-friendly, lowmaintenance, yet powerfully accurate digital pressure transmitter that can handle the most specific applications. The SITRANS P500 series accurately measures differential pressure, level, volume and mass, as well as mass flow rate. Hence, it can be used as a stand-alone device or integrated into a complete systems landscape and control system. To see the SITRANS P – 100% reliability under pressure video, log on to www.siemens.com.au/superhero. "[The clip] provides an insightful appreciation for the types of pressures that plant managers are under." 83